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DOWNLOAD FULL RETAIL AGREEMENT & POLICIES (PDF)
CONFIDENTIAL -- Updated on: 02/26/2025
2025 Dealer Requirements & Notes
Sales@HuntArsenal.com
Phone: 800-202-8851
Requirements to become an ARSENAL™ Dealer
Dealers MUST be engaged in retail transactions with the end consumer, from an established retail (brick & mortar) presence or dedicated website, with trained sales personnel and offer products from inventory for sale.
Minimum Order. $7000 minimum opening order. $1500 minimum replenishment order. Any order not meeting the minimum will be assessed a $50.00 handling surcharge.
Order Process. Dealers can place orders in two ways: Preferred Method – Through the ARSENAL Dealer Portal on our website. Alternative Method – By submitting orders to your Sales Representative.
Payment Terms. Payment Method: Orders must be paid by credit card at the time of purchase. Credit Terms: Dealers with a proven payment history of over $30,000 in purchases may apply for Net 30 credit terms (consult your Sales Representative). Backorders: Out-of-stock items will be backordered and shipped as available. Any cancellations must be processed within the Dealer Portal. Chargebacks: Unapproved or unsubstantiated chargebacks deducted from payments will be considered past due.
Frieght Terms. Free Freight applies to all orders placed through the ARSENAL Dealer Portal, subject to minimum order requirements and applicable terms and conditions. Orders qualifying for Full Freight Allowed (FFA) will be shipped at no cost, provided the invoice is paid in full within the agreed terms. ARSENAL reserves the right to select the carrier and shipping method for all FFA shipments.
Shipping Descrepancies. Any order discrepancies, including overages or shortages in shipping quantities, must be reported to ARSENAL within five (5) days of receipt to request a correction. To report an issue, please contact SALES@HUNTARSENAL.com with the relevant order details.
Past Due Balances / Credit. Interest will accrue on all past due balances at a rate of 1.5% per month (or the maximum rate permitted by applicable state law).If Retailer fails to pay any outstanding indebtedness when due, Hunt Arsenal, LLC reserves the right, at its sole discretion, to declare all remaining outstanding balances immediately due and payable.
Order Restrictions: Hunt Arsenal, LLC will not ship orders to any customer with a past due balance.
Collection Costs: If collection efforts require escalation to outside agencies, the Retailer agrees to cover all associated costs, including but not limited to attorney fees, collection agency fees, court costs, and any travel expenses incurred by Hunt Arsenal, LLC or its agents.
Credit Standing: A Retailer’s payment history will be a key factor in determining eligibility for maintaining a line of credit with Hunt Arsenal, LLC.
Returns. Defective items will be processed in accordance with the warranty provisions supplied with each unit. ARSENAL reserves the sole right to determine whether an item qualifies as defective and is covered under warranty.
Condition for Returns: Any orders or items refused upon arrival or returned from a customer’s stock must be in unused, first-quality condition, as determined by ARSENAL. A 20% restocking fee will apply to such returns.
Non-Warranty Returns: Returns not covered under warranty must be completed within 20 days of the original receipt.
Freight Charges: All returns must be freight pre-paid by the Retailer.
RETAIL AGREEMENT
ARSENAL™ PRODUCTS
Updated on: 02/12/2025
Arsenal™ exclusively sells its products to retail representatives that (i) agree to be bound by this Retail Agreement ("Agreement"), (ii) share Arsenal’s commitment to maintaining its premium brand and reputation, and (iii) have been authorized by Arsenal to purchase and resell the Products to consumers.
By submitting an order to Arsenal ("Order"), the retailer identified below ("Retailer") agrees that such Order will be governed by this Agreement, the attached Terms & Conditions of Sale, and the Arsenal-authorized Product Price List ("Price List"), which are incorporated by reference. Retailer acknowledges having read and agreed to these terms.
ADDITIONAL OR CONFLICTING TERMS IN ANY ORDER WILL BE INVALID AND ARE HEREBY WAIVED BY RETAILER.
1. Appointment
Subject to the conditions set forth herein, this Agreement, when offered by Arsenal and signed by Retailer, grants Retailer the right to purchase Products (as described in the Price List) for resale directly to consumers within the United States ("Territory"). Retailer shall not resell any Products to consumers outside the Territory or fulfill any Product orders through third parties.
2. Non-Exclusive Territory
This Agreement does not confer any express or implied exclusive territorial rights to Retailer. Arsenal reserves the right to appoint additional retailers in locations of its choosing.
3. No Retailer Changes or Assignment
This Agreement will immediately become invalid in the event of any:
· Change in Retailer’s location, ownership, or management, or
· Assignment to a third party without the written consent of Arsenal.
4. Limited License
Retailer acknowledges Arsenal’s sole ownership of, and exclusive rights, title, and interest in all of Arsenal’s intellectual property, including but not limited to:
· The names "Arsenal" and associated product brands
· Corresponding logos and other Arsenal Trademarks
· Arsenal Copyrights, including text, graphics, photographs, and audio/video recordings
· Patents and trade secrets embodied in the Products
Subject to this Agreement and the accompanying Terms & Conditions of Sale, Arsenal grants Retailer a limited, non-exclusive, non-assignable right to use the Arsenal Trademarks and Copyrights solely for reselling Products to consumers in the Territory.
Retailer must comply with Arsenal’s trademark and copyright usage guidelines and shall not engage in reverse engineering, disassembly, or any action that may damage Arsenal’s intellectual property rights or brand goodwill.
5. Limitation of Remedies
Retailer’s sole and exclusive remedies against Arsenal—whether for breach of contract, warranty, or tort—shall be limited to repair or replacement (at Arsenal’s discretion) of defective or nonconforming Products.
These limitations apply regardless of the legal theory underlying any claim (contract, tort, negligence, or strict liability). Retailer may not seek incidental, consequential, punitive, or lost profit damages.
Any legal action brought by Retailer must be commenced within one (1) year from the date of:
· Delivery of the Products, or
· The Order giving rise to the claim (whichever occurs first).
6. Limitation of Warranties
Except as expressly set forth in the Price Lists, there are no other warranties with respect to any Products.
ARSENAL EXPRESSLY DISCLAIMS ALL REPRESENTATIONS AND WARRANTIES, EXPRESS AND IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NONINFRINGEMENT.
7. Indemnification
Retailer shall indemnify and hold harmless Arsenal, its owners, officers, directors, employees, representatives, and agents against all claims, liabilities, or legal actions arising from:
· Retailer’s failure to comply with this Agreement
· Retailer’s negligence or improper maintenance/servicing of Products
· Retailer’s breach of any contract or warranty other than Arsenal’s provided warranty
· Retailer’s misleading statements, misrepresentations, or deceptive trade practices
· Any unauthorized modification or alteration of Products made by Retailer
8. Term
This Agreement is effective from the date of acceptance by Arsenal and continues until December 31 of the calendar year signed ("Term").
The Agreement will automatically renew for successive one (1) year terms unless either party provides notice of intent not to renew.
Additionally, this Agreement may be terminated as provided in Section 9.
9. Termination & Effect
Either party may terminate this Agreement at any time, with or without cause, upon providing fifteen (15) days’ prior written notice.
Termination does not release either party from any accrued liabilities or obligations.
Retailer’s obligations under Sections 7 (Indemnification) and 12 (Legal Provisions) shall survive termination.
10. Modification
Arsenal reserves the right to modify the Terms & Conditions of Sale and Price Lists at any time, at its sole discretion.
Each Order will be governed by the Terms & Conditions in effect at the time of submission. Retailer is responsible for reviewing the latest version before placing an Order.
Retailer may not modify this Agreement except through a written instrument signed by authorized representatives of both parties.
11. Severability, Waiver & Interpretation
· If any provision of this Agreement is found invalid or unenforceable, the remaining provisions shall remain in effect.
· Waiver of any right under this Agreement on one occasion does not constitute a continuing waiver.
· Retailer acknowledges that it had the opportunity to consult legal counsel before entering this Agreement; therefore, no legal interpretation favoring Retailer over Arsenal shall apply.
12. Legal Provisions
· Attorney’s Fees & Collection Costs: Retailer is responsible for all legal and collection costs incurred by Arsenal for past-due payments.
· Governing Law: This Agreement shall be governed by the laws of the State of Michigan.
· Jurisdiction & Venue: Retailer irrevocably consents to the exclusive jurisdiction of state and federal courts in Michigan and waives objections to the venue.
· International Sales Law Exclusion: The United Nations Convention on Contracts for the International Sale of Goods does not apply.
· Retailer shall not initiate legal action against Arsenal in any jurisdiction other than Michigan.
13. Relationship of the Parties
This Agreement does not create a partnership, joint venture, or agency relationship between Arsenal and Retailer.
Retailer has no authority to bind Arsenal in any manner.
14. Entire Agreement
This Agreement, along with the Terms & Conditions of Sale and Price Lists, constitutes the entire agreement between the parties and supersedes all prior oral and written agreements.
**END OF RETAIL AGREEMENT**
TERMS & CONDITIONS OF SALE
Updated on: 02/12/2025
Arsenal™ is committed to preserving the premium image of its products and brand(s) by partnering with retailers that provide exceptional customer service, knowledgeable technical support, and a strong dedication to promoting Arsenal’s products.
To uphold these standards, Arsenal reserves the right, at its sole discretion and at any time, to: Cease accepting orders from a retailer, and/or Adjust product distribution as necessary.
Additionally, Arsenal may determine that it is in its best interest to terminate any existing Retailer Agreement in accordance with its terms. Unless otherwise defined herein, capitalized terms shall have the meanings set forth in the Retailer Agreement.
1. RETAILER REQUIREMENTS.
1.1 Retailer Training & Product Knowledge Requirements. Retailer shall ensure that its sales and service personnel (“Personnel”) are properly trained and knowledgeable in all aspects of Arsenal™ Products. This includes:
Product Expertise – Personnel must have the necessary expertise to assist customers with proper product selection, fitting, and sizing.
Safety & Maintenance Guidance – Personnel must provide clear instructions on the safe operation, usage, and maintenance of all Products and associated accessories.
Retailer and its Personnel are required to thoroughly review and stay up to date on all safety warnings available at https://huntarsenal.com/pages/product-resources as well as maintain a working knowledge of the current Hunt Arsenal Price List and Technical Manuals.
At the time of sale, Retailer agrees to provide consumers with all relevant Product documentation and support materials, including promotional items, instructional guides, and safety warnings. Additionally, Retailer must direct consumers to https://huntarsenal.com/pages/product-resources for further information on the safe and proper use of Arsenal™ Products.
2. TRADEMARK AND COPYRIGHT GUIDELINES AND INSTRUCTIONS.
2.1 Limited Trademark & Copyright License. By signing the Retailer Agreement, Retailer is granted a limited, non-transferable right to use Arsenal™ trademarks and copyrights strictly in accordance with Arsenal’s guidelines, supervision, and the restrictions outlined herein. This agreement does not authorize the Retailer to manufacture or produce any products bearing Arsenal™ trademarks or copyrighted materials. All usage must comply with Arsenal’s explicit instructions and oversight.
2.2 Trademark Protection & Compliance. Retailer acknowledges that Arsenal™ trademarks hold significant goodwill and agrees not to use or display them in any manner that could harm or diminish their value. Retailer shall not claim ownership of, sublicense, or otherwise assert rights over any Arsenal™ trademarks. All goodwill generated from Retailer’s use of Arsenal™ trademarks shall remain the exclusive property of Arsenal. Retailer must comply with Arsenal’s trademark usage guidelines and any instructions provided by Arsenal.
Retailer further agrees not to use any marks that are confusingly similar to Arsenal trademarks or to combine Arsenal trademarks with other trademarks. Upon request, Retailer shall promptly submit to Arsenal any materials featuring Arsenal trademarks or copyrights for review. Additionally, Retailer must immediately notify Arsenal in writing of any actual or potential infringement or unauthorized use of Arsenal trademarks or copyrights that comes to its attention.
2.3 Non-Disparagement & Ethical Sales Practices. Retailer shall not sell or market Arsenal™ products in any manner that could disparage or harm Arsenal’s reputation, brand, or goodwill. Additionally, Retailer shall not alter, modify, or reconfigure any Arsenal™ products outside of their original factory specifications, including but not limited to tampering with or modifying products, serial numbers, or other identifying marks.
Retailer is prohibited from using Arsenal™ products in any illegal, deceptive, or unethical retail practices, including but not limited to loss leader strategies, bait-and-switch tactics, or negative selling practices.
3. GENERAL PROVISIONS.
3.1 Price List. Arsenal™ reserves the right, at its sole discretion and at any time, to modify its Price List, including changes to product offerings and pricing. Arsenal may also correct typographical errors, adjust pricing discrepancies, or modify or cancel any previously offered discounts to the Retailer. Each order will be invoiced based on the prices listed in the Price List at the time the order is recorded in Arsenal’s ordering system. Nothing in this section or in the Price List obligates the Retailer to resell products at a specific price or under particular terms, regardless of any suggested retail prices published by Arsenal.
3.2 Product & Program Changes. Arsenal™ reserves the right, at its sole discretion and without prior notice, to modify or discontinue any products or programs. Arsenal is under no obligation to replace, modify, or adjust any products previously sold under prior programs. Retailer acknowledges that product availability may be affected by factors such as raw material shortages, vendor supply issues, or other unforeseen circumstances. As a result, Arsenal may cancel or delay product orders. In such cases, Arsenal will make reasonable efforts to notify Retailers of any cancellations or delays.
3.3 Order Acceptance, Fulfillment & Cancellation. All Orders are subject to acceptance by Arsenal. The preparation of an Order by an Arsenal sales representative, submission of an Order by Retailer or its Personnel, or acknowledgment of receipt of an Order by Arsenal (“Confirmation”) does not constitute acceptance of the Order. Arsenal reserves the sole right to accept or reject any Order, in whole or in part, by delivering Products.
Arsenal may decline to fulfill any Order, in whole or in part, at its discretion and for any reason. Arsenal will determine, at its sole discretion, which Products are available for Retailer’s Orders and how inventory is allocated among its retail partners.
Substitutions. If Arsenal determines, in its reasonable discretion, that substitute Products are appropriate for certain component items (e.g., small parts), Arsenal may fulfill the Order with such substitute Products. Unless Retailer complies with the specified return conditions below, Retailer will be deemed to have accepted the substitute Products under the terms outlined in the corresponding Arsenal invoice.
Order Rejection or Cancellation by Arsenal. Arsenal reserves the right to reject or cancel any Order at any time, including but not limited to situations where: The Order contains an incorrect price; The Order includes Products that Retailer is not authorized to sell; or any other reason deemed necessary by Arsenal, even if the Order has been acknowledged, confirmed, or payment has been received. If payment has already been received for a canceled Order, Arsenal will issue a refund or credit Retailer’s account, as directed by Retailer.
Order Cancellation by Retailer. Once an Order has been accepted by Arsenal, Retailer may not cancel it. Arsenal is entitled to accept and rely on any Order, as well as any written or telephonic request or notice, given by an individual reasonably appearing to be an employee or agent of Retailer. Each Order will be subject to and governed by: The terms and conditions of this Agreement; and Retailer’s credit application and account agreement, if applicable.
3.4 Payment Terms and Credit. Credit terms will be governed by the Arsenal Confidential Credit Application and Arsenal Price Lists. Retailer may not deduct any amounts from payments unless expressly permitted under the terms outlined in the Arsenal Price List, the Retailer Agreement, or these Terms & Conditions of Sale.
3.5 Delivery, Risk of Loss, Title. Arsenal will deliver Products to Retailer FCA-Free Carrier or another shipping point designated by Arsenal. Title and risk of loss pass to Retailer upon shipment. Arsenal is not liable for any loss, damage, or delay in shipping, nor for any failure to ship.
3.6 Acceptance & Merchandise Returns. Retailer must report any claims for damage, errors, or shortages immediately upon delivery. Arsenal is not obligated to replace missing Products if the issue is reported more than five (5) days after receipt of shipment. All claims must be submitted in writing within five (5) days of delivery. Failure to do so constitutes irrevocable acceptance of the Products and an agreement that the shipment complies fully with the terms of the Order.
Returns Policy: No returns will be accepted unless a timely written claim has been made. Retailer is responsible for all return shipping costs. Retailer retains title and risk of loss until the returned Products are received by Arsenal at the designated return location.
3.7 Minimum Advertised Price (MAP) Policy. Retailer acknowledges that Arsenal maintains a Minimum Advertised Price (MAP) Policy, a copy of which is attached hereto. Retailer further acknowledges that Arsenal reserves the right to: (i) Modify, suspend, terminate, or otherwise change its MAP Policy at any time. (ii) Enforce its MAP Policy in accordance with its terms. Nothing in the MAP Policy shall be construed as an agreement between Arsenal and Retailer that Retailer is required to comply with the MAP Policy.
3.8 Independent Business Relationship. Retailer and Arsenal operate as independent businesses, each having the right to manage and administer its respective operations in the manner it deems most beneficial to its interests. These Terms & Conditions of Sale define the terms under which Arsenal may, at its sole discretion, choose to sell Products to Retailers. Arsenal also reserves the right to discontinue supplying Products to any Retailer at any time, for any reason.
**END OF TERMS & CONDITIONS OF SALE**
Minimum Advertised Price (“MAP”)
and 3rd Party Platform Policy
Updated on: 01/01/2025
The policy applies to all retailers. If you distribute in another country, the MAP is converted at the accepted exchange rate to be the equivalent to US Dollars. ARSENAL actively supports the advertising and promotion of its products with significant financial resources and has built a strong reputation and following among consumers. This policy is designed to help maintain that reputation and provide for a fair marketplace in the reselling of ARSENAL products.
The MAP policy shall work under the following guidelines:
1. The MAP for all ARSENAL products shall be listed on each ARSENAL Price List provided to retailers and distributors. MAP pricing is established by ARSENAL for all Genuine products and may be adjusted by ARSENAL at its sole discretion.
2. The MAP policy applies to all advertisements of ARSENAL products in all media, including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, Internet or similar electronic media, television, radio, and public signage. The MAP policy is not applicable to any in-store advertising that is not distributed outside the store location.
3. MAP applies only to advertised prices and does not apply to the price at which the products are finally sold or offered for sale to an individual consumer within the retail location or over the telephone. ARSENAL retailers and distributors remain free to sell these products at any prices they elect.
4. ARSENAL’s MAP policy does not in any way limit the ability of any dealer to advertise that “they have the lowest prices” or they “will meet or beat any competitors price,” or similar phrases as long as the price advertised or listed for the products is not less than MAP.
5. ARSENAL is the ONLY authorized reseller of ARSENAL products on 3rd party platforms such as Amazon, eBay, Walmart.com, etc. Online Auctions and/or eBay’s “Make me an offer” methods of selling are not allowed.
6. From time-to-time ARSENAL may discontinue models or engage in promotions with respect to certain products. In such events, ARSENAL reserves the right to modify or suspend the MAP with respect to the affected products. ARSENAL further reserves the right to adjust the MAP with respect to all or certain products at its sole discretion. Such changes shall apply equally to all ARSENAL retailers and distributors.
7. Intentional and/or repeated failure to abide by this policy will result in termination of dealership or distributorship. ARSENAL will provide a 48-hour notice demanding advertised price correction or removal from 3rd party platforms before taking any action under this policy.
a. Violation warning process—ARSENAL has established a policy with 2 violation warnings before your company’s dealership is terminated. The first violation will be communication via written notice with a request for correction within 48 hours. The second violation can result in a termination of dealership.
b. A violation of this policy by another distributor or retailer does not authorize your company to violate this policy. Such action will result in a written notification.
The terms of this MAP policy are confidential and should not be disclosed to other parties. This MAP policy has been established by ARSENAL to help ensure the reputation of ARSENAL as a top producer of high performance, technical hunting products to protect the reputation of its name and products. The MAP policy is also designed to ensure dealers and distributors have the incentive to invest resources into services for ARSENAL customers.
